What Is SEO?
SEO stands for Search Engine Optimization. The SEO of a website is responsible for increasing its rank whenever someone searches for it. It is really useful for improving the rank of your website organically.
Various Types Of SEOs
SEO can be broken down into three different types of categories:
a) Technical SEO: how search engine bots crawl and index a website.
b) On-Page SEO: it includes how well the content on a website is optimized and contains various keywords and UX(User Experience).
c) Off-Page SEO: includes how other websites link to your website to boost its authority.
Generally, developers pay more attention to the Technical SEO part. But they also make sure that the user gets a good experience which can help with on-page and off-page SEO.
Things To Keep In Mind While Doing SEO
A) Keep your code clean: Whenever a user comes on a website he wants the information to load as fast as it can and this can be achieved by writing clean code. Complicated code can lead to roadblocks for your website.
B) Keep load times fast: As the user comes to your website he would want the site to load fast and if the site would lag then the user will go to some other site. The load speed of the site might not be a direct factor affecting the ranking but it still can become an issue.
C) Use the correct redirects: It includes the two most common redirects 301. and 302.
301 redirect: indicates to the search engine that a website has been permanently moved. When you use a 301 redirect, the search engine will transfer most of the original page’s content to the new page.
302 redirect: indicates to the search engine that a page has been moved temporarily. Maybe you'll use this when you’re redesigning your site, but you still want to keep the original page’s link.
D) Make a mobile-optimized website: More than 50% of people view a website on their mobile devices so that's why Google gives importance to the fact that your website is mobile-optimized or not.
E) Add a sitemap: Search engines can't experience websites like us so in order to explain to them our site we need to provide them a sitemap. They need you to give them clues about how pages link together, and the way by which you can do this is with a sitemap.
Google and the other search engines will crawl your entire site if you use good internal linking. However, large sites can get complicated, so a sitemap makes things easier for the search engine and ensures your site will be indexed appropriately.
Changes In Google
Google's ranking algorithm of a website is very complex and this has been developed over many years. This algorithm gets updated frequently, even sometimes daily. You can refer to some websites that try to leak their data and understand how their SEO works:
Some Tools To Use For SEO
The primary tool used by Google is Google Search Console, which provides a lot of information about websites from Google's perspective. You can also have a look at some other tools:
I hope that you must have found this article quite helpful. If yes, then do give a read to some of my other articles!
Who knows you might become a great programmer 🤔!